2016 Citroen Cxperience
Exclusively revealed one month ahead of the Paris Motor Show, Citroën CXPERIENCE CONCEPT demonstrates the brand's capacity to deploy its "Be Different, Feel Good" promise in the large saloon segment. With its distinctive body style, this new concept overturns established codes and illustrates the benefits of the "Citroën Advanced Comfort®" programme.
In the context of its global convention centring New C3 and bringing together over 2000 brand representatives from over 54 countries, Citroën springs the surprise revealing the CXPERIENCE concept car, a world first at the 2016 Paris Motor Show. With this two-box saloon measuring 4.85m in length, Citroën is expressing its ambitions in upmarket territory, deploying its "Be Different, Feel Good" promise in this segment. The exceptional new, international body style is a new step forward that marks a new offensive in brand strategy.
In phase with the brand's know-how and history, this latest creation features the global comfort that is a hallmark of Citroën vehicles. CXPERIENCE CONCEPT is the latest demonstration of the "Citroën Advanced Comfort ®" programme, designed for the well-being and comfort of vehicle occupants. Supporting the styling, technical and technological development of new brand models, the programme reflects changing customer expectations and is part of every stage in the design process.
01. BOLD, EXCEPTIONAL DESIGN
A strong identity
With its unique, distinctive body lines, the CXPERIENCE concept car expresses a new take on the codes of executive saloons, a territory that is close to the brand and its history. It is an aerodynamic concept car whose design reflects the emphasis placed on every detail. The shape lines and graphics belong solely to Citroën and are thus easy to identify and remember.
Designed by Citroën Styling at the Design Centre in Vélizy, outside Paris, CXPERIENCE CONCEPT expresses the brand's new aesthetic codes. An innovative vehicle, it is inspired by the high-tech world on the outside, and by furnishings/travel on the inside.
The CXPERIENCE concept car is immediately recognisable. With its two-box style and cleverly designed rear-hinged doors, it looks ready to leap forwards. The bold lines express power, while the generous curves and smooth volumes express the car's own stylistic language.
A vehicle of imposing proportions (4.85m long, 2m wide) with a very low roof (1.37m tall) and short overhangs (3m wheelbase), the CXPERIENCE concept car allies its majestic stature with flowing lines. The pearlescent sea green "Mizuiro" bodywork is modern, relaxed and sober. The colour further underlines the upmarket looks of this concept car, with its large 22-inch wheels and 5-spoke covers.
At the front, the pure lines of this concept car are very much in evidence, with an original light signature expressing a new take on the layered headlights that are part of Citroën's identity. Other attributes of CXPERIENCE CONCEPT include a smooth front end and special grille. The chevrons accentuate the vehicle's width with the chrome-finish bar angling out to the headlights. The observer's eye is drawn in particular to the V-shaped DRLs, which give the car a high-tech look. They are made up of fine 3mm wide strips with the indicators elegantly positioned in between. Further down, the light signature is completed by three LED directional headlights, positioned either side of the vehicle. For greater efficiency, the controlled air intakes are integrated with the front bumpers. Mobile flaps designed to open and close are positioned on either side of the vehicle. These contribute to aerodynamic performance on the road while also making manoeuvres easier.
The rear end of the concept car also makes a statement with strongly marked wings and a concave rear window with a mobile fin at the bottom for improved aerodynamics. The 3D rear lights featuring laser fibre optics are also V-shaped. The indicators are positioned in the centre under a slim one-way panel, giving CXPERIENCE CONCEPT a unique, high-tech identity. The light system is fitted in a black technical block whose lines follows the cut-out of the boot, underlining the width of this large saloon. Like the brand's most recent vehicles, the chevrons at the rear of the concept car feature a black lacquer finish.
Another characteristic styling feature contributing to the unique personality of the CXPERIENCE concept car are the rear-hinged autoclave doors rising to the top of the roof and opening to a 90°perpendicular angle (in line with the wheels), making it easy to get in. The doors provide an excellent view of the spacious upmarket cabin. Comfort takes centre stage, issuing an invitation to travel.
An interior designed to showcase the flowing design lines
Inspired by architecture, decoration and furnishings, the cabin of CXPERIENCE CONCEPT is a work of clean, contemporary lines. Featuring premium materials, it is decorated in a citrus yellow shade, synonymous with a fresh, optimistic mindset.
Alongside the single-spoke steering wheel, a nod to the brand's history, the floating dashboard is of horizontal design. It has a three-dimensional appearance, with a sculpted, tubular cut-out extending from the right rear door to the left rear door in a single piece. This presentation reinforces the immediate impression of space, lightness and amplitude. The yellow tones of the interior ambience enhance the original sense of visual continuity between each of the areas dedicated to the driver or passengers.
Considerable emphasis was placed on the design of the seats, which are upholstered in a padded-effect yellow mesh fabric. The backrests feature walnut wood in an elegant light shade, like the dashboard. Designed to resemble alcoves, the inner door panels are also made from high-quality materials. The sea-green geometric fabric matches the body colour and contrasts with the interior ambience. The flat foam floor was made to measure. It is covered in dark, textured leather with a destructured design. On either side, broad chrome-finish sills underline the careful emphasis placed on interior colours and materials.
"The whole Style team pulled in the same direction to create a new executive saloon with international reach, breaking with conventional codes to express the brand's values: Optimistic, Human and Smart."
Alexandre Malval, Citroën Design Director